ABOUT B.PEACHY

COMFORTABLY YOURSELF.

Period care should leave more room for you. We bring together thoughtful protection and honest conversations about what it means to feel comfortable in your own body.

Hear from the women we’ve spoken with ↓
Laughing model wearing B.Peachy black underwear and an open blazer

OUR POINT OF VIEW

LESS IN THE WAY. MORE YOU.

Some days, you want to move. Some days, you need to slow down. Your period shouldn’t come with instructions for who to be. We believe period care should give you comfort, protection and room to choose—so you can give your period the care it needs, and leave more room for yourself.

THE CONVERSATIONS BEHIND OUR POINT OF VIEW

DIFFERENT LIVES. REAL VOICES.

There is no single way to experience a period. Our conversations with women across China make that clear—from wanting to forget it’s there to feeling more at ease with your own body. Here are a few of their perspectives.

Interview excerpts translated from Chinese. Open each card to read the original.

SorryBanana
When I wear period underwear, sometimes I forget I’m on my period.

SorryBanana

Stop-motion animator

Read the Chinese original

穿月经裤之后,有时候我会忘记自己来月经。

Kaka
If I could barely notice my period, could it feel like any other day?

Kaka

Women’s community organiser

Read the Chinese original

如果我的月经真的是无感的,是不是能像每一个平常的一天一样。

Doudou
Your attitude toward your period is really your attitude toward yourself.

Doudou

Bookshop and café founder, Xiamen

Read the Chinese original

你对待月经的态度,其实就是你对待自己的态度。

Triathlon participant
I think you should listen to yourself, rather than to other people.

Triathlon participant

Hengqin · On listening to her body

Read the Chinese original

我觉得倾听自己的声音吧,不要听别人的声音。

Triathlon participant
For me, stepping back can be harder than carrying on.

Triathlon participant

Hengqin · On deciding whether to race

Read the Chinese original

对于我来说,我觉得放弃比坚持对我来说更难一些。

Classic Briefs gusset held edge-on to show its thin profile

FROM EVERYDAY NEEDS TO THOUGHTFUL DETAILS

THIN FEEL. REAL PROTECTION.

That belief comes down to details you can feel: less bulk between your legs, a comfortable fit, and absorbency that suits your flow. We design protection to fit into your day, whether you’re heading out or settling into bed.

Classic Briefs 2.0 has an approximately 1.9 mm gusset, with All-Day and All-Night absorbency options.

Explore our underwear ↗

CARE YOU CAN LOOK INTO

CARE, BACKED BY TESTING.

SGS · CANEC26010577801

No intentionally added PFAS.

We sent three textiles to SGS for total organic fluorine screening. All three returned “not detected”.

Sample
Three textiles from the submitted period briefs
Result
Not detected · 20 ppm detection limit
Report date
7 May 2026

Total organic fluorine screening, rather than a test for individual PFAS.

KEEPING THE CONVERSATION GOING

OUT THERE, WITH YOU.

We take the conversation into the places where people move and meet. Here’s where B.Peachy has shown up.

Shanghai Marathon

2025

Shanghai Marathon

We joined the Shanghai Marathon event with a B.Peachy display: a place to see period products up close and make room for conversations about periods.

ISPO Shanghai

2026

ISPO Shanghai

We were invited to share our women-centered product creation in a event around movement and outdoor life.

A LITTLE GUIDANCE, WHEN YOU WANT IT

FIND YOUR KIND OF COMFORT.

Your flow, your plans, your preferences. Find the protection that makes sense for you.