ABOUT B.PEACHY
COMFORTABLY YOURSELF.
Period care should leave more room for you. We bring together thoughtful protection and honest conversations about what it means to feel comfortable in your own body.
OUR POINT OF VIEW
LESS IN THE WAY. MORE YOU.
Some days, you want to move. Some days, you need to slow down. Your period shouldn’t come with instructions for who to be. We believe period care should give you comfort, protection and room to choose—so you can give your period the care it needs, and leave more room for yourself.
THE CONVERSATIONS BEHIND OUR POINT OF VIEW
DIFFERENT LIVES. REAL VOICES.
There is no single way to experience a period. Our conversations with women across China make that clear—from wanting to forget it’s there to feeling more at ease with your own body. Here are a few of their perspectives.
Interview excerpts translated from Chinese. Open each card to read the original.

When I wear period underwear, sometimes I forget I’m on my period.
SorryBanana
Stop-motion animator
Read the Chinese original
穿月经裤之后,有时候我会忘记自己来月经。

If I could barely notice my period, could it feel like any other day?
Kaka
Women’s community organiser
Read the Chinese original
如果我的月经真的是无感的,是不是能像每一个平常的一天一样。

Your attitude toward your period is really your attitude toward yourself.
Doudou
Bookshop and café founder, Xiamen
Read the Chinese original
你对待月经的态度,其实就是你对待自己的态度。

I think you should listen to yourself, rather than to other people.
Triathlon participant
Hengqin · On listening to her body
Read the Chinese original
我觉得倾听自己的声音吧,不要听别人的声音。

For me, stepping back can be harder than carrying on.
Triathlon participant
Hengqin · On deciding whether to race
Read the Chinese original
对于我来说,我觉得放弃比坚持对我来说更难一些。

FROM EVERYDAY NEEDS TO THOUGHTFUL DETAILS
THIN FEEL. REAL PROTECTION.
That belief comes down to details you can feel: less bulk between your legs, a comfortable fit, and absorbency that suits your flow. We design protection to fit into your day, whether you’re heading out or settling into bed.
Classic Briefs 2.0 has an approximately 1.9 mm gusset, with All-Day and All-Night absorbency options.
Explore our underwear ↗CARE YOU CAN LOOK INTO
CARE, BACKED BY TESTING.
SGS · CANEC26010577801
No intentionally added PFAS.
We sent three textiles to SGS for total organic fluorine screening. All three returned “not detected”.
- Sample
- Three textiles from the submitted period briefs
- Result
- Not detected · 20 ppm detection limit
- Report date
- 7 May 2026
Total organic fluorine screening, rather than a test for individual PFAS.
KEEPING THE CONVERSATION GOING
OUT THERE, WITH YOU.
We take the conversation into the places where people move and meet. Here’s where B.Peachy has shown up.

2025
Shanghai Marathon
We joined the Shanghai Marathon event with a B.Peachy display: a place to see period products up close and make room for conversations about periods.

2026
ISPO Shanghai
We were invited to share our women-centered product creation in a event around movement and outdoor life.

